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Joanna Pavelescu is a multidisciplinary Dutch artist with Romanian roots whose practice bridges visual art and experimental sound. Her journey began in 1998 at the Free Academy in The Hague, studying experimental film under Frans Zwartjes. This foundation led to a career as a freelance AVID editor in television, where her fascination with the interplay between sound and image took hold.

Under the moniker ShootingFootage, Joanna explores “invisible emotions” through intricate digital drawings and floral portraits. Her audio palette—influenced by the underground scenes of Rotterdam and The Hague—is characterized by dark, hypnotic journeys, heavy beats, and industrial soundscapes, both as a solo act (Stellaria Nemorum) and in her formal duo wg@eet.

She is also the co-founder of Rocket Clowns, a web and sound design company.

THE VISION

My work lives at the intersection of digital painting and avant-garde fashion. I am fascinated by the “uncanny”—those fleeting emotions we perceive in our periphery but rarely see clearly.

THE AESTHETIC

I believe in “beauty with a twist.” My pieces explore the boundary between the familiar and the surreal, using bold colors and distorted forms to capture the feeling of a liminal space.

THE PROCESS

My practice is a manual evolution of the frame, blending digital painting with a cinematic approach. My illustrations are strictly hand-drawn, prioritizing the organic rhythm of the human touch. My photographic works are intricate compositions—layered and “edited” like a film timeline to weave together depth and atmosphere using both my own photography and curated collaborations.


Features 

Computer Arts, BG Magazine (Ecuador), All Hollow Magazine

Collaborations 

TOMAAS, Bas Adriaans

Selected Clients 

MEXX, Vlisco, Paard, Popradar, AT5,